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seo meaning and impact of seo in digital marketing - digitalshuklaji | 2 mins read | digital innovation | 2020

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SEO Meaning and Impact of SEO in Digital Marketing

SEO stands for Search Engine Optimization. SEO meaning the practice toward improving your website to get qualitative and quantitative natural or organic traffic from the search engine results page(SERP,s) in order to provide the best service to the users. The role of SEO is very significant in Digital Marketing.
SEO leads to increasing visibility of your website or web pages on web search engines and hence gain more website traffic, visitors, leads and customers to grow your business.SEO is used by web search engines such as - Google, Yahoo, Bing, MSN, etc. It may target any image search, video search, or academic search.
How SEO Works
SEO works into two parts:-
1.Onpage SEO- At the point when you think about the most fundamental website improvement strategies like utilizing keywords in your content and optimizing the meta description, HTML code, title tags, and alt tags, that is the establishment point for on-page SEO.
 On-page SEO refers …