seo meaning and impact of seo in digital marketing - digitalshuklaji | 2 mins read | digital innovation | 2020

SEO Meaning and Impact of SEO in Digital Marketing


SEO stands for Search Engine Optimization. SEO meaning the practice toward improving your website to get qualitative and quantitative natural or organic traffic from the search engine results page(SERP,s) in order to provide the best service to the users. The role of SEO is very significant in Digital Marketing. 

SEO leads to increasing visibility of your website or web pages on web search engines and hence gain more website traffic, visitors, leads and customers to grow your business.SEO is used by web search engines such as - Google, Yahoo, Bing, MSN, etc. It may target any image search, video search, or academic search.

How SEO Works

SEO works into two parts:-

1.Onpage SEO- At the point when you think about the most fundamental website improvement strategies like utilizing keywords in your content and optimizing the meta description, HTML code, title tags, and alt tags, that is the establishment point for on-page SEO.

 On-page SEO refers to all the measures that can be taken legitimately inside your website to improve its ranking in the search engine results. This incorporates those essential strategies listed above, yet in addition, consider general things like content quality, page performance, and content structure.

Onpage SEO Factors-

  • Keywords - Try to create and optimize your website content around those keywords, which you think your audience is searching for.
  • Meta Description - Try to keep your meta descriptions to under 300 characters to show your entire meta description in search engine results.
  • Alt Text - Try to create useful and informative content that contains your core keywords appropriately and naturally in your Alt Text.
  • Title Tag - Try to include relevant keywords and boost the searchability of your web page.
  • SSL/HTTPS - Google prefers the website that is SSL-enabled, essential to boosting visibility.
  • URL Structure - Google recommends the use of meaningful URL,s for effective SEO that contains your main keyword.
  • Internal Linking - Linking to different relevant pages on your site makes it easier for search engines to crawl everything, and also keeps visitors engaged longer.
  • Page Performance - Pages that take a long time to load or don’t render properly on mobile search will rank lower in the search engine results pages (SERPs), as users will get frustrated, leave, and increase the bounce rate. Mobile search has surpassed desktop search. Your web pages should be mobile-friendly.
2.Offpage SEO- Offpage SEO refers to the page ranking factors that happen off your site, like backlinks from another site. It additionally incorporates your promotional strategies, considering the measure of exposure something gets via social networking sites, for instance.

Offpage SEO Factors-

  • Backlinks - To boost your ranking on the search engines, Google grants your website as the more websites linking to your content, the more domain authority. The biggest SEO factor of Offpage SEO is the quality and number of backlinks to your website. This has led digital marketers to try paid placement tactics.
  • Domain Authority - Sites with a higher domain authority get more response in the search results, while sites with a lower domain authority are bound to rank close to the base. Domain authority is estimated by a couple of various factors, including how long you've had your domain name i.e.domain age(the longer the better), the historical backdrop of the domain name, the number of backlinks, and the quantity of 404 pages.
  • Socia-media Promotion - Social-media posts that get a lot of clicks will certainly boost direct traffic on your website and generate a lot of link shares.
Onpage and Offpage SEO work together to enhance search engine rankings. As an Internet Marketing Strategy, SEO meaning the set of algorithms that consider search engine behavior, what people are searching for, the actual keywords typed into the search engines and which search engines are given weightage by their targeted audience.

SEO differs from local search engine optimization. In the latter, when a user enters a local search for its product or services in the search engines, the web pages displayed by search engines are focussed on optimizing a related local business, existing online. The former is more focussed on national or international products or services.

Tags- #seomeaning #seoindigitalmarketing #seotipsandtricks #seo #digitalmarketing #internetmarketing #webmarketing #howseoworks #onpageseo #offpageseo



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