how to write seo friendly content - digitalshuklaji | must read article | 10 mins read | digital innovation | 2020

Dear Readers,

To assist you with showing signs of improvement in the performance of your content in search engines, look at this arrangement of SEO rules and tips that are I've gathered in this article.

Fig-Content Writing

1. Do Keyword Research First-

In spite of the fact that SEO is inclining towards urging users to make thought-initiative sorts of content, Keywords despite everything, assume a significant job. Finding the correct keywords will assist you in dominating the search results and fulfill your intended target audience. 

While picking your target keywords, characterize the accompanying: 

a. The volume of searches for specific keywords in a given time span. Utilizing inappropriate keywords will prompt a misuse of your time and financial plan. 

b. Comprehend the searcher purpose behind keywords you need to utilize. 

c. Explore resources to make serious content previously appeared in the search results. 

d. Concentrate on long-tail Keywords. They may have a low search volume, yet they still give a high chance to rank on the SERPs. Individuals typically utilize longer keyword phrases when they need to discover progressively explicit information about a specific topic. 

Here are some incredible sources to let you perform phenomenal Keyword research for your SEO friendly content:

  • To locate the best keywords or keyphrases, Use of tools like Google Keyword Planner, SE Ranking Keyword Suggestion Tool, Answer The Public, or Ubersuggest will be the best option.
  • Create new varieties of your target keywords utilizing Quora. Individuals utilize this apparatus to talk about industry-related topics that aren't separated by the search.
  • Utilize Related Searches on Google to study more about your clients and what their expectation is.
  • Google Autocomplete will give keyphrases or keywords recommendations dependent on genuine user queries. Coincidentally, SE Ranking likewise has an instrument – Keyword Suggestions – that assist with picking the keywords simply the manner in which individuals do the search.
  • Explore for topic-specific pages on Wikipedia. It's the online asset made by people that individuals trust, use, and reference. It likewise positions high in SERP.
  • Visit at various industry forums to perceive what questions and subjects your customers are keen on. 
  • Spy on your fundamental rivals and make sense of which keywords are driving huge amounts of valuable traffic. 
  • Discover keyword ideas on Amazon. It has absolute control of the natural indexed lists for any value-based keywords.

When you discover the target keywords, try to include them for the correct spots: 

  • Title 

  • URL 

  • Meta description: keep it between 150-160 characters 

  • Inside your content: use keywords in H1-H6 tags

  • Image names and alt image tags

Notice that over-utilizing keyphrases or keywords will hamper your content clarity. So abstain from doing this and don't confuse your readers. What's more – stay away from keyword stuffing. 

Make blog posts and different kinds of content that tackle issues or answer inquiries of your audience. Include your keyphrases or keywords all through the content for a natural way.

2. Assemble Your Content Properly-

In the event that you need to make incredible content, follow a strong structure. 

In the first place, recognize the principle part of your post. Dividing it into various parts can make your composing simpler and quicker. When you structure your content, you can work away at each part independently with no ideal opportunity to compose your thoughts. 

Each piece of content should incorporate a presentation, a fundamental body, and an end. You can separate the body into various parts and compose your content that grandstands your character and resonates with your audience. 

Something individuals may miss is to benefit as much as possible from their conclusion. End your content with a solid call to action for individuals to make the ideal move. 

For instance, I loved the guide from Wikihow- How to buy on amazon. They plotted 6 primary steps to buy anything on Amazon and Investigate each progression by adding convincing calls to action to each part.

3. Write Catchy Titles-

Titles hugely affect your SEO purposes and ease of use. 

Engaging and snappy titles can enable readers to determine what your blog post is about, and what they will get from understanding it. 

To build your chances of positioning higher, streamline your titles for SEO by following these straightforward tips: 
  • Place your target key phrase or keyword toward the beginning of your title. 
  • Hold your title under 60 characters. Google shows the initial 60 characters in the search results. 
  • Make a point to depict the post's content precisely. 

When you make your title, look at its general score with CoSchedule. The tool shows an examination of sentence structure, comprehensibility, and length of your title. You will likewise get Google Search Preview and Email Subject Line Preview.

To catch your audience and increase your CTR, you can utilize enthusiastic modifiers in your titles, for example, "best," "stunning," "interesting," "free," "how-to," "amazing, etc.

Headings Tags

Making convincing subtitles will improve your content readability. Utilizing subtitles in various leveled mode is essential. The title of a blog post ought to contain only one h1 tag on the page and incorporate a target keyword. The fundamental segments ought to contain an h2 tag, and subsections ought to be h3.
It bodes well to make diverse heading tags. Utilizing comparable tags can misdirect users and web indexes that you're introducing similar information twice.

4. Write SEO Friendly URLs-

 One of the most significant SEO components are well-crafted URLs

 URLs are a huge positioning factor. They give a superior user experience and are simpler to share. 

With regards to making SEO friendly URLs, utilize the accompanying guidelines:- 

  • Incorporate the target key phrase or keyword for each page. That will improve the search visibility of your website and help web crawlers better arrange and distinguish the page. 
  • Abbreviate your URLs by expelling unnecessary words. The normal URL ought to associate with 60 characters or three to five words. 
  • Use hyphens to separate words. For instance, 
  • Utilize lowercase letters. Capitalized letters can result in redirects or 404 errors on certain servers. 
  • Maintain a strategic distance from stop words, for example, an, a, be that as it may, and additionally. 
  • Keep your URLs basic, convincing, and relevant. 

5. Utilize Small Paragraphs-

One thing to remember is to keep your paragraphs short. 

It doesn't imply that each sentence needs to begin another line, however, the paragraphs ought to be arranged logically and have their own thought. Stick to little paragraphs (around 2-3 sentences). 

Utilize diverse arranging options, for example, include bullet points, highlight text, change your textual style(font). That makes it simpler for mobile users to read the content and make your content less exhausting.

6.Optimization of Meta Description-

The meta description is an outline of your content that Google uses to show underneath your title in the search results. It is relevant to make it engaging and instructive to urge perusers to click your blog posts. 

The meta description ought to clarify what your article is about and incorporate your target keyphrases or keywords. The meta description length is between 155-160 characters.

There's no assurance that the first meta description you've worked over will show up in the search results. 

Along these lines, the best arrangement is to make sense of your target keyword and incorporate it normally in your meta description. In the event that Google finds a match in your meta description, they will likely utilize your tag.

7. Optimize your Images-

Including and Optimizing images or pictures in your content is an incredible method to viably express what is on your mind and improve the user's understanding. Images or Picture enhancement is like customary SEO. 

Google Images can't read a text in images, yet they can explicate the content of images to characterize images' importance in the indexed lists. You have to give appropriate Alt text and descriptive titles, captions, and filenames. 

The ALT text isn't visible to website visitors, however, web search tools utilize this information to comprehend the topic of a picture or image better. On the off chance that images don't load on a given gadget, individuals will see ALT texts. Attempt to make a helpful and educational content that contains your main keywords appropriately and normally in your ALT text.

8. Don,t Refrain from Adding Links that Make Sense-

At whatever point you write another blog post, incorporate a few words, insights, or points that could profit by further explanation. 

These means don't refrain from adding inside and outside links to your article. They help your readers to investigate a topic in more depth while remaining concentrated on the key matter. 

Internal linking is a productive method to: help web crawlers understand the significance of your content, cause your readers to invest more time in your webpage, and diminish the bounce rate. Linking out to helpful external resources like Wikipedia will assemble trust and improve user experience. 

Likewise, you'll also need to add descriptive anchor text to the links as individuals can better comprehend what the link is about. Attempt to utilize a reasonable number of links. Nobody realizes what number of links you ought to incorporate. Simply ensure that your links are significant, natural, and valuable for readers.

9. Optimal Content-Length -

300-500 words should be the minimum word count for a normal blog post.

This is on the ground that Google loves longer content as it will in general get more likes and notices in social media. In this way, longer posts have great chances of positioning better in the search result. 

The ideal content length is around 2000 words. Be that as it may, it shouldn't be your main objective to compose 2000 words without fail. 

Above all else, you have to give the most helpful and useful content for your readers that determine their search goal. 

Quality is a higher priority than quantity. Check out your highest-ranking content to see what articles get the most views & likes and analyze the effect of content length.

10. Optimization of Content for Mobile-

Presently at mobile/tablet, internet usage sits at 56% universally. 

Optimizing your blog for mobile is an absolute necessity for search engines, as Google is currently positioning mobile-friendly websites higher. 

It is in this way necessary to have a mobile responsive website design as Google penalizes non-mobile friendly sites.

You'll additionally need to adjust your website design for mobile, tablet, and desktop. 

Easy navigation and layout make it simpler for users to locate all necessary information rapidly. This implies you'll need to investigate the loading speed of your website. Utilize Accelerated Mobile Pages to create content that loads immediately and improve the general user experience. 

To look at whether your webpage has any issues, for example, website speed, mobile optimization, HTML validation, and so on., I suggest SE Ranking Website Audit. This tool assesses every key parameter and gives significant tips on the best way to fix issues, if important.

11. Regularly Update your Content-

Regardless of whether you are creating compelling and high converting content, you have to compose blog posts regularly and update your website content all the time. 

This is on the grounds that Google needs to give searchers the best outcomes for their search queries. Therefore – on the off chance that you don't publish consistently, Google won't think about your blog as a decent resource for searchers.

More than once every week is an extraordinary beginning stage. Give your readers sometimes an ideal opportunity to digest your new content, and react to comments on your post. Use copywriting tips to improve your writing abilities.

12. Use Social-Media Sharing Buttons-

To spread your content around the web and to get free links, Make it easy for readers to find your social share buttons. Encourage people to click and share your publications by applying beautifully designed buttons for social media sharing.

Tags-  #ContentWriting , #ContentWriter , #SEO


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