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seo meaning and impact of seo in digital marketing - digitalshuklaji | 2 mins read | digital innovation | 2020

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SEO Meaning and Impact of SEO in Digital Marketing

SEO stands for Search Engine Optimization. SEO meaning the practice toward improving your website to get qualitative and quantitative natural or organic traffic from the search engine results page(SERP,s) in order to provide the best service to the users. The role of SEO is very significant in Digital Marketing.
SEO leads to increasing visibility of your website or web pages on web search engines and hence gain more website traffic, visitors, leads and customers to grow your business.SEO is used by web search engines such as - Google, Yahoo, Bing, MSN, etc. It may target any image search, video search, or academic search.
How SEO Works
SEO works into two parts:-
1.Onpage SEO- At the point when you think about the most fundamental website improvement strategies like utilizing keywords in your content and optimizing the meta description, HTML code, title tags, and alt tags, that is the establishment point for on-page SEO.
 On-page SEO refers …

how to write seo friendly content - digitalshuklaji | must read article | 10 mins read | digital innovation | 2020

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Dear Readers,
To assist you with showing signs of improvement in the performance of your content in search engines, look at this arrangement of SEO rules and tips that are I've gathered in this article.

1. Do Keyword Research First-
In spite of the fact that SEO is inclining towards urging users to make thought-initiative sorts of content, Keywords despite everything, assume a significant job. Finding the correct keywords will assist you in dominating the search results and fulfill your intended target audience.
While picking your target keywords, characterize the accompanying: 
a. The volume of searches for specific keywords in a given time span. Utilizing inappropriate keywords will prompt a misuse of your time and financial plan. 
b. Comprehend the searcher purpose behind keywords you need to utilize. 
c. Explore resources to make serious content previously appeared in the search results. 
d. Concentrate on long-tail Keywords. They may have a low search volume, yet they still give a hi…